Reputation Management Overview

Author Archives

Archive of the posts written by author: icmd.
Jul
20

ICMediaDirect Offering Brand Repair Services

The New York City and Washington DC-based Public Relations and Reputation Management agency, ICMediaDirect provides specialized insight on the significance of online reputation for individuals and businesses. For more than 20 years, the reputation experts have been offering brand repair services and improving…

Jul
13

ICMediaDirect Outlines the Best Approach to Rectify Online Negative Reviews

Businesses that attempt to create a robust Internet presence and build trust among their consumers often ignore the criticality of reputation management. Local business directories make it convenient for clients to review their own experience with a brand, and businesses should remain aware…

Jul
6

ICMediaDirect Encourages Close Monitoring Of Online Brand Mentions

ICMediaDirect’s reputation experts recommend that companies monitor online activities regularly so that a reputation management campaign can be implemented as quickly as possible. If an entity keeps a close eye on brand mentions and online reviews, both themselves and agencies can be proactive…

Jun
29

ICMediaDirect Speak To Practices For Addressing Negative Feedback

With respect to ongoing complaints where there is a high amount interaction online, ICMediaDirect advises addressing the issue offline where possible by asking for the customer’s contact information or requesting to contact them in a different manner. Experts at the agency explain that…

Jun
22

ICMediaDirect Notes Studies On Effects Of Negative Online Reviews

ICMediaDirect, the respected public relations and reputation management firm, explains that negative reviews can have a direct effect on a business’ bottom line, as confirmed by data suggesting that 86 percent of potential customers will think twice about patronizing a company with unfortunate…

Jun
15

ICMediaDirect Speaks To Benefits Of Affiliate Summit Event

2016’s edition of Affiliate Summit featured a collection of speakers from many influential and thought-provoking public figures in the field of digital platforms and marketing, says PR firm ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing, and…

Jun
8

ICMediaDirect To Disclose Invaluable Marketing Advice At Conference

As the world’s most renowned leaders for online reputation, PR powerhouse ICMediaDirect will speak to companies, industry leaders, and influencers at Affiliate Summit East (ASE) 2016 to share invaluable market insights and hear views of other participants on most pressing issues nationwide and…

Jun
1

ICMediaDirect Encourages Close Monitoring Of Online Brand Mentions

ICMediaDirect’s reputation experts recommend that companies monitor online activities regularly so that a reputation management campaign can be implemented as quickly as possible. If an entity keeps a close eye on brand mentions and online reviews, both themselves and agencies can be proactive…

May
25

ICMediaDirect Discusses Importance Of Top Online Reviews

This survey is applicable to all companies, but hones in specifically for local businesses. A whopping 92% of those surveyed claim they would only use a brand if it had, at minimum, a four-star rating on review sites. The stats are broken into…

May
11

ICMediaDirect Helping Brands Cultivate Online Presence

By posting relevant, stimulating, and shareable content, brands can create a positive online presence. According to the firm, Google rewards brands that provide readers with rich online posts. Strong content built around the most current SEO strategies has the power to go viral,…