As a leader in reputation control, ICMediaDirect discusses how brands and individuals can use search engine optimization (SEO) to improve personal or professional online reputation. With consumers using Internet search engines to find information about products and services before completing purchases, the agency…
While the results are applicable to all industries, they focus on local businesses. 92% of respondents state they will not use a company if it hasn’t displayed, at least, a four-star rating on review sites. Broken down further, the stats show reliability (27%),…
Managing information available on the internet is a key pillar of online reputation management. PR professionals at ICMediaDirect recommend claiming ownership of all online business listings connected to the brand, including local directories, Google Places, and any other locations displaying such listings. While…
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