2016’s edition of Affiliate Summit featured a collection of speakers from many influential and thought-provoking public figures in the field of digital platforms and marketing, says PR firm ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing, and…
Reputation experts at ICMediaDirect recommend that companies monitor online activities regularly so that a reputation management plan can be implemented as quickly as possible. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in…
Promising reviews can obviously improve business, but the examination of insights proves that negative feedback can have a direct financial impact on companies. For example, 86% of likely consumers said they would think twice about buying a product from a firm with negative…
Managing information that appears on the internet is a major pillar of online reputation management. At ICMediaDirect, reputation professionals recommend claiming any online listings related to a brand across platforms including local directories, Google Places and other locations that provide such information. Although…
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ICMediaDirect – Potential Consumers Spend More Money Online On Brands With Exceptional Reviews
A new survey showed that 9 out of 10 people have faith on online reviews and the participating individuals said that they consider them as vital as a personal commendation from a friend. Award winning PR firm ICMediaDirect knows the prominence of reputation…
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