The New York City and Washington DC-based Public Relations and Reputation Management agency, ICMediaDirect provides specialized insight on the significance of online reputation for individuals and businesses. For more than 20 years, the reputation experts have been offering brand repair services and improving…

Businesses that attempt to create a robust Internet presence and build trust among their consumers often ignore the criticality of reputation management. Local business directories make it convenient for clients to review their own experience with a brand, and businesses should remain aware…

ICMediaDirect’s reputation experts recommend that companies monitor online activities regularly so that a reputation management campaign can be implemented as quickly as possible. If an entity keeps a close eye on brand mentions and online reviews, both themselves and agencies can be proactive…

With respect to ongoing complaints where there is a high amount interaction online, ICMediaDirect advises addressing the issue offline where possible by asking for the customer’s contact information or requesting to contact them in a different manner. Experts at the agency explain that…

ICMediaDirect, the respected public relations and reputation management firm, explains that negative reviews can have a direct effect on a business’ bottom line, as confirmed by data suggesting that 86 percent of potential customers will think twice about patronizing a company with unfortunate…

2016’s edition of Affiliate Summit featured a collection of speakers from many influential and thought-provoking public figures in the field of digital platforms and marketing, says PR firm ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing, and…

ICMediaDirect’s reputation experts recommend that companies monitor online activities regularly so that a reputation management campaign can be implemented as quickly as possible. If an entity keeps a close eye on brand mentions and online reviews, both themselves and agencies can be proactive…

This survey is applicable to all companies, but hones in specifically for local businesses. A whopping 92% of those surveyed claim they would only use a brand if it had, at minimum, a four-star rating on review sites. The stats are broken into…