While the results are applicable to all industries, they focus on local businesses. 92% of respondents state they will not use a company if it hasn’t displayed, at least, a four-star rating on review sites. Broken down further, the stats show reliability (27%),…
Managing information available on the internet is a key pillar of online reputation management. PR professionals at ICMediaDirect recommend claiming ownership of all online business listings connected to the brand, including local directories, Google Places, and any other locations displaying such listings. While…
2016’s edition of Affiliate Summit featured a collection of speakers from many influential and thought-provoking public figures in the field of digital platforms and marketing, says PR firm ICMediaDirect. Speaker Scott Stratten, a social media and relationship marketing expert, President of Un-Marketing, and…
Reputation experts at ICMediaDirect recommend that companies monitor online activities regularly so that a reputation management plan can be implemented as quickly as possible. By keeping a close eye on brand mentions and online reviews, brands, individuals, and agencies can be proactive in…
Promising reviews can obviously improve business, but the examination of insights proves that negative feedback can have a direct financial impact on companies. For example, 86% of likely consumers said they would think twice about buying a product from a firm with negative…
Managing information that appears on the internet is a major pillar of online reputation management. At ICMediaDirect, reputation professionals recommend claiming any online listings related to a brand across platforms including local directories, Google Places and other locations that provide such information. Although…
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ICMediaDirect – Potential Consumers Spend More Money Online On Brands With Exceptional Reviews
A new survey showed that 9 out of 10 people have faith on online reviews and the participating individuals said that they consider them as vital as a personal commendation from a friend. Award winning PR firm ICMediaDirect knows the prominence of reputation…
When maximum conversation is online and the situation gets increasingly complex, ICMediaDirect recommends handling the criticism off the internet when possible by asking for the client’s personal details or by requesting to contact them discretely. Consultants at the agency acknowledge that this can reduce…
Leading public relations and reputation management agency, ICMediaDirect asserts that bad product reviews can have an adversarial financial impact on firms, according to data suggesting that 86 percent of potential customers will be cautious about decisions about attaining a product from a brand…
The consultants at ICMediaDirect advise businesses to be sensible when it comes to connecting with their possible customers online because of an ever-growing variety of social media channels to choose from. Young individuals are moving from platforms like Facebook, for instance, to find…
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