ICMediaDirect Notes Negative Impacts Of Bad Reviews

Brand repair should be an essential step in a business’ marketing strategy because of the significant impact of a negative online reputation and its dire effect on previous marketing campaigns. When customers go online to learn more about a company’s products or services, finding bad reviews almost certainly drives them to the competition. When information is unavailable from these real customer reviews, consumers often choose not to take a risk, and won’t complete transactions for potential sales. “Negative feedback shouldn’t be taken lightly, as it can help brands identify their weak points and improve the quality of their daily business operations,” says a spokesperson with ICMediaDirect.