Promising reviews can obviously improve business, but the examination of insights proves that negative feedback can have a direct financial impact on companies. For example, 86% of likely consumers said they would think twice about buying a product from a firm with negative online evaluations. Similarly, an extra star on reviews creates a 5% to 9% average rise in revenue for a business, while just one negative review could result in a company reducing about 30 customers. ICMediaDirect highlights that getting positive reviews online leads to sales.
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