ICMediaDirect Working With Local Businesses To Better Reputation
While the results are applicable to all industries, they focus on local businesses. 92% of respondents state they will not use a company if it hasn’t displayed, at least, a four-star rating on review sites. Broken down further, the stats show reliability (27%), expertise (21%), and professionalism (18%) to be the top characteristics for a local company to be known for. After analyzing this data and additional studies, ICMediaDirect confirms that building up a solid online reputation is just as crucial for a company as prioritizing its offline reputation in the local community.
