Managing information that appears on the internet is a major pillar of online reputation management. At ICMediaDirect, reputation professionals recommend claiming any online listings related to a brand across platforms including local directories, Google Places and other locations that provide such information. Although businesses have little control over what the public says on social media, they can influence the conversation by creating proactive brand messaging. ICMediaDirect’s team advocates for the use of marketing technologies such as storytelling techniques and videos. A combination of innovative photos and a strong, coherent narrative will raise positive engagement and create an opportunity for brands to build trust and the right image.