As brands adapt to take advantage of each social media platform available on the web, online reputation management is facing consistent reforms in the 21st century. In addition to managing Google results, ICMediaDirect takes control of the major blogs and social media accounts on behalf of their clients to go a step further in their positive online presence. Their strategy includes creating regular, brand-cohesive, and intuitive content. Clients also obtain the opportunity to receive feedback through their social channels, communicate with existing or potential clientele, and encourage employees to further the company’s positive message.
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