This survey is applicable to all companies, but hones in specifically for local businesses. A whopping 92% of those surveyed claim they would only use a brand if it had, at minimum, a four-star rating on review sites. The stats are broken into categories, with reliability (27%), expertise (21%), and professionalism (18%) being seen as the most vital characteristics for a local company to portray. After studying this data and more, ICMediaDirect notes that building up a strong reputation online is just as important for a company as focusing on its physical standing in the local community.

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