ICMediaDirect’s reputation experts recommend that companies monitor online activities regularly so that a reputation management campaign can be implemented as quickly as possible. If an entity keeps a close eye on brand mentions and online reviews, both themselves and agencies can be proactive in their approach to online reputation management. Utilizing a variety of monitoring tools will make the task simple and efficient. Google Alerts allows companies and individuals to receive email updates on new Google results featuring brand mentions. To monitor activities connected to a brand or person on prominent social media platforms, entities should use the Social Mention tool to keep track of selected keywords.
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