The reputation advisors at ICMediaDirect urge companies to monitor their online activities regularly so that a reputation management plan can be completed rapidly. By evaluating brand mentions and online reviews thoroughly, brands, persons, and agencies can be proactive in their practice of online reputation management. Also, using an assortment of monitoring tools will make the activity more favorable and simpler. Google Alerts empowers users to get email updates on the latest Google results featuring brand mentions. To track activities related to a brand on numerous social media platforms, people and companies must use the Social Mention tool that tracks selected keywords.