ICMediaDirect - No Genuine Feedback Online Can  Send A Consumer To A Competitor

ICMediaDirect – No Genuine Feedback Online Can Send A Consumer To A Competitor

Brand reputation management must be integrated in a firm’s marketing strategy due to the enormous impact negative reviews have on previous marketing efforts. When future consumers go online to determine more about an organization or item, seeing bad reviews very often pushes them to a competitor. Also, when no such details are available from genuine consumers, consumers tend to avoid risks and leave their purchases partially completed. “Bad feedback shouldn’t be ignored, as it can allow brands to notice more about their limitations and increase the quality of their everyday operations,” claims a spokesperson for ICMediaDirect.

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