ICMediaDirect – Reputation Management Techniques For Today
ICMediaDirect’s proactive platform in reputation management incorporates a variety of state-of-the-art methods. Enhancing a brand’s image and gaining trust are at the core of its online management reputation strategy. An article by Kent Campbell called “How Natural Reputation and Context Affects Online Reputation Strategy,” explained how essential it is for all businesses to observe and control their online reputations. “What others say about your business on social media and review sites,” Campbell noted, “can affect your bottom line no matter how many customers you serve.” He explained a Nielsen survey that said “that 68 percent of respondents indicated that they trust customer reviews that they read on line.”
