These discoveries of the study apply to businesses everywhere but more relevant to local companies. As a part of the report, 92% of contributors observed that they would only use a business if it had as a lowest a four-star rating on review websites. The numbers were inspected further, with reliability (27%), expertise (21%), and professionalism (18%) being the desirable qualities for a local firm. As a consequence of analyzing these numbers and more factors, ICMediaDirect emphasizes that building a strong online reputation is as essential as an offline one.
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