Managing information available on the Internet is the key pillar of online reputation management. Specialists at ICMediaDirect propose maintaining all online listings related with the brand on numerous platforms, counting local directories, Google Places and other locations that feature such information. Though businesses have hardly any control over what other people say on social media, they can impact the conversation by engaging in proactive brand messaging. ICMediaDirect team advises employing progressive marketing technologies, such as storytelling approaches and videos. A mix of innovative photography and crafting a strong narrative gives a lift to engagement and creates a chance for businesses to build trust and the right image.